QR Codes (quick response barcodes) have been around for decades, but up until now, they were never really adopted by restaurant brands or guests. However, during the coronavirus pandemic, businesses big and small are looking for ways to offer customers contactless menus and perhaps completely contactless or touchless dining experiences. QR Codes are enjoying a resurgence thanks to updates to both iOS’ and Android with smartphone cameras that instantly recognize and act upon a scanned QR Code. Today, QR Codes are playing a crucial role connecting the physical dining experience and restaurant menu with a user-friendly digital experience.
Due to the COVID-19 pandemic, restaurant owners and guests are concerned about restaurant menu safety. QR Codes provide a great way to bridge the gap between physical menus and digital menus. Placed on printed signs, table tents, and promotional items they take guests to online digital menu pages and potentially on to contactless ordering and payment processes.
Many restaurants are changing the way they present menus by shifting to QR Code accessed Contactless Menus
Using Trabon’s MenuNet menu management and publishing platform restaurant operators can manage contactless menus using the same platform that manages their menus across all brand channels including dine-in menus and digital menu boards, online ordering systems, third-party delivery, curbside pickup, take out, kiosk, and print menus. Menu items, descriptions, pricing and artwork are seamlessly integrated within the platform and can be adjusted to meet specific needs such as price adjustments for DoorDash, Uber Eats, Google My Business and other online sites as well as native delivery.
QR Code Menu Best Practices:
MenuNet makes contactless menu management and menu localization simple. Brands are also able to use any contactless ordering and contactless payment providers they choose. MenuNet provides a single point of truth for all menus.
Using MenuNet :Three Ways to Present Contactless Menus
(Accessed via QR Codes and/or NFC Labels)
1. MenusNow is an out of the box solution with standard displays published directly from MenuNet via Trabon hosted location specific URLs and QR codes. This is a solution for brands to get up and running quickly.
2. Trabon’s Menu Widget uses MenuNet generated code to display the current menus on a brand’s website. Menus can be presented using standard preset templates and brand web teams can apply style sheets for a more custom look.
3. MenuNet’s API can be used to access current menu data for brands that want a completely custom approach.
Trabon is pleased to announce an integration with SinglePlatform, a Tripadvisor company, to enable MenuNet®, Trabon’s menu management system, to automate menu updates, enhancing data integrity across the digital ecosystem.
This integration connects two powerful data management systems. MenuNet enables brand approved location-specific menu items, pricing and nutritional information and publishes menu content to brand-owned websites, online ordering platforms, apps and social properties. SinglePlatform helps move the menu information across hundreds of maps, apps, search engines, and social channels including Tripadvisor, Yelp, OpenTable, Google, and Facebook helping guests find accurate restaurant information directly from a brand source.
Mutual customers will now benefit from the menu being proofed and approved in MenuNet, then published to SinglePlatform, which will subsequently publish the menu to throughout it’s publisher network. This greatly reduces time to market, menu inconsistencies as well as duplication of effort for restaurant brands. Plus, existing MenuNet customers will have access to preferred partner pricing when they sign up for the SinglePlatform service.
“There has never been a more important time for restaurants to have accurate and location-specific menu information available to guests,” said Christy Trinkler, senior director, partnerships and integrations at Trabon. “Due to the pandemic restaurants are adjusting their menus, service styles and operating systems to meet national and local takeout and dine-in guidelines, accommodate their staffing levels, and adjust to supply chain logistics. Regardless of how guests search for a restaurant’s menu information, the accuracy of content this integration provides enables more consistent brand communication.”
“For those running a restaurant business, updating menu information online across multiple platforms takes time that they simply do not have. Yet, it is often the difference between a potential diner making a reservation or looking elsewhere,” said Gradie Oakes, regional sales director, hospitality solutions. “Integrations like this one solve that problem by ensuring the most accurate, up-to-date menu information is automatically shared across the widest network – saving restaurateurs’ time and giving customers trustworthy information they can rely on.”