Trabon Group provides direct mail and mail marketing services to clients building brand awareness in Kansas City and across the nation. Direct mail marketing is an effective way to diversify your marketing plan with tangible sales collateral, such as brochures, flyers, letters, magazines, and other printed marketing materials
What is Direct Mail Marketing?
Direct mail marketing allows a brand to promote their business by delivering customizable print collateral to individuals in their target demographic. The target demographic may include a combination of current clients, current leads, or even those that you know are relevant to your service or product but have not been introduced to your brand yet. These three groups make up what is called a direct mail list. Lists are compiled through internal Client Relation Managers (CRMs) if they have already interacted with your sales team as clients or leads, or they are purchased. List purchasing is very common with direct mail campaigns.
Commercial direct mail campaigns start with a format of printed collateral, such as a postcard or flyer, that is curated to match the target market. For instance, variable data printing allows customization a postcard to include specific details relevant to the client – including their name, address, or other details you have captured in the lead generation process such as product preferences. All of this detail can result in a postcard that is perfectly designed to match the preference of the target market.
Trabon Group provides commercial direct mail print services to businesses looking to grow their brand awareness and increase their lead conversion through effective marketing techniques.
Trabon’s direct mail print services include:
- High quality printed collateral, such as postcards, flyers, brochures, etc.
- Postage services
- List purchasing and mail list acquisition
- Mail piece design
Is Direct Mail Marketing Trackable?
Direct mail marketing campaigns are trackable by utilizing unique phone numbers, URLs, or QR codes to direct traffic to your website or sales channel. These unique triggers for a call to action are the best way to track a direct mail campaign. Often times, direct mail campaigns are used in conjunction with other marketing channels.
Therefore it is extremely important to know which part of your marketing strategy is driving conversions. Tracking direct mail campaigns will help you to identify the effectiveness of your marketing strategy.
Are Direct Mailers Still Relevant?
According to the Data & Marketing Association, up to 90% of direct mail gets opened, compared to only 20-30% of emails. Marketing analysts attribute this to the physical nature of the printed direct mail piece. It is simply more difficult to ignore compared to an email marketing campaign. Additionally, due to the more novel nature of direct mail, consumers are more willing to pay attention to the messaging that is otherwise lost while competing against a full email inbox of similar messages.
However, the process of creating a dynamic marketing plan does not include picking only one marketing channel. Combining print and digital marketing channels will diversify your approach and hopefully improve your results.
Are you interested in direct mail print services?
If you are interested in learning more about Trabon Group’s direct mail services, or you are simply looking for a high quality Kansas City printer for your direct mail piece, please reach out to Trabon Group today.