Easy Steps to Successful Senior Living Marketing | Retirement Living

Some of the materials Trabon Group offers include:

• Business Cards. Arguably one of the most important printed materials your business can provide, these are often the first introduction that prospective residents interact with. This traditional marketing method should represent your brand clearly, effectively, and efficiently. Additionally, Trabon Group includes new technological options for business cards that can enhance marketing initiatives. Through QR codes, website links, or even images you can drive more potential residents to your online advertising efforts.
• Letterhead. Crafting a cohesive brand image starts with a concise corporate identity. Trabon Group offers a wide assortment of letterhead stocks, weights, colors and finishes printed with your logo and information.
• Plastic Postcards. Help your assisted living community stand out amongst a pile of mail with a plastic postcard designed to attract prospects and consumer attention. Choose from a wide variety of styles and finishes and include a perforated edge for a snap-away discount card that makes your direct marketing interactive.
• Commercial Envelope Printing. Your envelopes should capture prospective residents from the beginning. Gone are the days when an envelope functioned as just another piece of material with an address and a logo. Now, they should be treated as an important facet of your marketing initiative. From booklet and catalog envelopes to business and invitation envelopes that range from simple, one-color images on one or both sides, to full coverage images printed in full color on one or both sides, Trabon Group has you covered.
• Direct Mailers. Diversify your marketing initiatives and gather new leads from direct marketing. It is an effective way to leverage printed marketing materials like brochures, flyers, letters, magazines, and more that circulate in front of potential customers. Whether your target demographic is family members or adult children with aging parents, or prospective residents themselves, direct marketing delivers your customizable material directly to them.
• Flyers and Brochures. Elevate your sales and marketing strategies for your senior living community with high-quality brochures and flyers. In combination with direct mailers, or as direct mailers, these pieces of marketing materials can elevate your brand image.

Why Direct Marketing Works for Senior Living Communities

Marketing has evolved with the introduction of the internet, meaning marketing strategies for baby boomers might be different than those a marketing agency would use currently. Surveys found that nearly 45% of older adults now have smartphones. But, in 2014 seniors owned nearly two million more dollars, and only 11% used the internet. In addition, senior living marketing also needs to target family members and the adult children of potential residents as well as prospective residents.

In the age of social media marketing, search engine optimization, digital marketing, and pay-per-click marketing, direct marketing might seem irrelevant. With a large majority of marketing being done online, it can be hard to target baby boomers who do not traditionally consume online advertising as frequently as their younger counterparts.

Additionally, marketing for retirement communities needs to take into consideration that the competition is likely not another senior living community, but rather staying in place. Moving into a senior living community is a large lifestyle change to consider for potential residents, and easing them into the idea helps make the transition less abrupt, barring a major life event of course. Familiarizing family members, adult children with aging parents, and especially potential residents can help them become more comfortable with the idea of a retirement community without pressure.