In today’s world, it is important to invest in your restaurant’s brand identity to differentiate your guest experience from competitors.
It may be true that consistently serving great food will always benefit your brand. But building a strong brand identity that goes beyond your food is how you convert a run-in-the-mill restaurant into a profound success story.
Think about this from the customer’s perspective: they want to order from restaurants that connect with them on a deeper level. This is about more than using good brand colors and having a logo – it means incorporating your brand story into every aspect of your customer’s dining experience. That includes the menu experience.
The Importance of Your Restaurant Branding
Before we dive into the printing world, let’s recap some important branding ideas.
Potential patrons come into your restaurant for a dining experience. Throughout their meal, from the seating process to ordering food, to paying the bill, they are interacting with your brand. Your hostesses and servers act as brand ambassadors, your floor plan and decoration provide a branded atmosphere, and your menu provides a peek into the kitchen.
At each touchpoint, you have the opportunity to create a lasting impression. If you use each opportunity to reinforce brand identities, such as your brand voice and color palette, you will connect with your customers.
By investing in your branding, and marketing it effectively in your print materials, you put your brand in your customer’s hands. In the end, you create more meaningful and lasting impressions – the type that breeds customer loyalty and repeat business.
Using Print Collateral to Optimize Your Restaurant Brand Identity
Many small restaurant chains or single-location operations have printed menus and a lack of branding, making them forgettable. With higher-quality menu printing and unified marketing materials, it will help to reinforce the restaurant brand and add layers of credibility.
Digital assets like your website will certainly house important information for your brands, such as mission statements or your restaurant menu. But in the print world, you have a chance to put your brand in your new customers’ hands.
Of course, one of your most important restaurant printing assets is your restaurant menu. If effective restaurant branding is your goal, don’t overlook the importance of this essential brand asset.
The proper printing partner will help incorporate your restaurant branding into every asset, including your menu. Their ultimate goal is to design a menu that engages your audience.
Menu printing services typically fall into two distinct categories:
High quality restaurant menus are expected by customers for casual dining experiences.
Since these are reused and durable, you can invest quite heavily in them. You may print your menus with a high-quality matte finish with lamination. Laminated menus will allow you to clean them for re-use.
Take-Out, Disposable Menus
Restaurant printing also includes your take-out menus or disposable menus. In contrast to your high-quality dine-in menus, these are often a lighter material without finishing such as lamination. They are often single-page and disposable in nature.
With the right design services and delivery services, these menus will engage your audience.
Table tents are another method for promoting new food items or limited time offers. These are often placed on the table at all times during the guest experience. Therefore, you want to make sure the print quality is professional looking but also durable to withstand a high-touch environment.
Table tents come in many shapes and sizes. It is important to work with your printer to establish a size that works well for your table. It always helps to start with the correct size to prevent redesigns down the road.
Table tents can be swapped out quickly as your menu changes, therefore these are cost-effective promotional items.
This method for engaging audiences with print is still one of the most effective ways to reach your customers. When you apply your brand to direct mail, you engage your audience at their home.
When done correctly, this can:
- Advertise new menu items
- Provide special coupons and discounts
- Inform audiences of upcoming events
- Solidify your brand identity
Since it is a physical mail your customers receive, you can adjust the texture of the mail piece, use different dimensions and sizing, or use a unique format.
You can also engage audiences through printed menu inserts, take-out menus, or other printed promotional items. If you partner with the right printing partner, they will help develop options that best suit your business.
Choose a Trabon for All Your Restaurant Print Collateral Needs
The right printing partner will work with you to develop a print suite that solidified your restaurant branding across multiple mediums.
No matter your print needs, Trabon Group is here to help. Our printing specialists will work alongside you to create restaurant collateral that addresses your unique needs. We’ll handle everything from laminated and digital menus to window clings and business cards.
Trabon Group is a Kansas City-based commercial printer serving national and local businesses with a wide array of commercial printing solutions.