Menu Management Guide

In today’s marketplace every menu, every menu item, menu description, price, nutrition fact and absolutely every variation and modification must be viewed as valuable data that helps drive traffic and sales. This may feel extremely intimidating if you do not currently utilize a data collection process and menu management tool that ensures menu content, recipe management, nutrition and allergen facts, and other modifiers are accurately tracked, utilized and made available for analysis. Organized menu data will assist you in streamlining the menu management process and workflows and making it less intimidating to adopt additional revenue streams. For example, historical menu data allows you to see back in time, to better understand food item selections, pricing decisions and their impact on traffic, product mix and check average. Data empowers your operators, partners and/or franchisees to better understand pricing and menu offerings from a wholistic perspective across many locations. Data is the key to unlocking and understanding your menu from a macro and micro level.

Proofed and approved menu data can be shared and published across your brand website, digital menu boards and kiosks, online ordering and app channels, third-party delivery and native delivery systems, contactless carryout and dine in menus as well as print menus and menu board of all types. Accuracy and customization across menu types enhances the guest experience while providing analytic insights for finance, operations, and franchise consulting teams.